Lead Generation Marketer

AXCEPT | Bay Area, CA (Hybrid)

Why AXCEPT?

At AXCEPT, we're building the future of how service businesses get paid. We have a strong product, a hungry sales team, and a clear value proposition. What we need is a marketer who can turn that into a consistent pipeline of inbound leads. If you're someone who loves the challenge of driving measurable growth, experimenting across channels, and having equity in a growing company, this is your opportunity.

What You'll Be Doing:

You'll own lead generation for AXCEPT. Your primary goal is driving inbound leads from service businesses in the NorCal region and beyond. You'll manage both the organic brand presence and performance marketing campaigns, but your success is measured by one thing: qualified leads that turn into meetings for our sales team.

You're not just running ads or posting content—you're building a lead generation engine. That means testing channels, analyzing what works, iterating fast, and scaling what drives results. You'll work across SEO, paid ads (Google, Meta, LinkedIn), content marketing, email campaigns, partnerships, and anything else that brings qualified merchants to us.

Your Impact:

• Drive inbound lead flow to feed our growing sales team—measured in qualified leads per month

• Build and optimize campaigns across multiple channels (paid search, social, content, email)

• Own regional targeting strategy to reach service businesses in NorCal and expand to other markets

• Create and manage content that educates merchants and builds trust in the AXCEPT brand

• Analyze campaign performance, identify what's working, and double down on high-ROI channels

• Work closely with sales to understand lead quality and refine targeting

What You Bring:

Experience & Skills

• 3-5+ years of experience in growth marketing, demand generation, or lead generation roles

• Proven track record of driving measurable lead growth (you can show the numbers)

• Experience managing paid campaigns across Google Ads, Meta, and LinkedIn

• Strong understanding of SEO, content marketing, and organic growth strategies

• Comfortable with marketing analytics and attribution (Google Analytics, HubSpot, or similar)

• Experience with email marketing and nurture campaigns

• Copywriting skills—you can write ads, landing pages, and emails that convert

Bonus Points

• Experience marketing to small business owners or service businesses

• Background in FinTech, SaaS, or B2B services

• Regional or local marketing experience (geo-targeted campaigns)

• Experience with marketing automation platforms (HubSpot, Marketo, etc.)

• Design skills or experience working with designers on creative assets

Who You Are

• Data-driven—you make decisions based on performance metrics, not hunches

• Scrappy and resourceful—you find creative ways to get results without huge budgets

• Multi-disciplinary—you're comfortable working across channels and testing new approaches

• Results-oriented—you care about qualified leads and pipeline, not vanity metrics

• Curious experimenter—you're always testing, learning, and optimizing

• Collaborative—you work closely with sales to understand what makes a good lead

• Comfortable in a startup environment—you move fast and adapt to changing priorities

Compensation:

Base Salary: $110,000 - $125,000

• Competitive salary based on experience

Performance Bonus

• Bonus tied to lead generation KPIs and pipeline contribution

Equity

• 1% - 2% equity stake in AXCEPT

• Share in the company's growth as an early marketing hire

Why You'll Love Working Here:

• Hybrid work model—balance between collaboration and focused campaign work

• Own the marketing function—you're building the lead gen engine from the ground up

• Clear KPIs—you know exactly what success looks like (qualified leads, pipeline contribution)

• Budget to experiment—test channels, try new tactics, and scale what works

• Direct impact—your work feeds the sales team and drives company growth

• Small team—you work directly with founders and have real influence on strategy

• Growth opportunity—as we expand to new markets, you build and lead the marketing function

About AXCEPT:

AXCEPT is a FinTech company building technology for merchants to modernize the payment experience. We help service businesses accept payments faster and access their revenue quicker. Our solutions are built for B2C service businesses that are transitioning to digital operations and need payment technology that actually works for them, not against them.

AXCEPT is an Equal Opportunity Employer

We are committed to building a diverse team and creating an inclusive environment where everyone can thrive. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.